Helping Beauty, Wellness & Healthcare Brands Launch & Scale in Canada
We act as your hands-on brand and marketing partner — guiding strategy, compliance, and go-to-market execution so you can launch and grow with confidence.
Launching or scaling a consumer brand in Canada is complex. From bilingual packaging and regulatory compliance to pricing, distributors, and retail negotiations — small teams often lack the time and in-house expertise to manage it all.
Growth Path Ventures works as an extension of your team.
We don’t just advise — we plan, execute, and guide your launch like an outsourced brand marketing manager, tailored to your stage and budget.
These Are Our
Services
01.
Canada Market Entry
Enter the Canadian market the right way — compliant, retail-ready, and strategically positioned.
Canadian label & packaging compliance
Health Canada & bilingual INCI guidance
Distributor & broker shortlists
Retail pitch deck & launch roadmap
02.
Brand & Product Strategy
Build a focused product portfolio with clear positioning and healthy margins.
SKU mix & hero product selection
Brand positioning & story framework
Pricing strategy & P&L modeling
Claims, naming & packaging architecture
03.
Go-to-Market & Growth
Launch with clarity and scale without wasted spend.
Go-to-market strategy by channel
DTC, Amazon & retail prioritization
Marketing calendar & growth levers
Sales tools for buyers & distributors
01.
Packaging & Communications
Clear, compliant messaging that builds trust and converts shoppers.
On-pack copy & claims structure
Website & product communication toolkit
Agency & designer briefing packs
Consistency across packaging & digital
02.
Commercial Operations
Stay in control as your brand scales.
Pricing guardrails & promo strategy
Retail negotiation preparation
Distributor & broker management
Ongoing P&L & margin tracking
What We Do
Smarter decisions. Faster launches. Stronger brands.
Our proven frameworks help you:
Build the Right Product & SKU Strategy
Set Pricing That Protects Margins
Clarify Brand Positioning & Sell-In Story
Navigate Canadian Compliance With Confidence
Design a Retail-Ready Go-To-Market Plan
Create Clear, Compliant Packaging & Messaging
Prepare for Distributor & Broker Conversations
Scale With Commercial Discipline
Real Brands. Real Execution. Real Results.
Scaled a clean beauty brand to 500+ Canadian retail doors
by building a clear go-to-market plan, distributor strategy, and retail-ready pitch — in under 24 months.
Launched and optimized a wellness portfolio
by refining SKU mix and pricing strategy, reducing complexity, cutting costs by 15%, and improving margins.
Delivered bilingual, compliant packaging for Canadian market entry
including INCI, claims, and Quebec-ready copy — avoiding relabeling delays and compliance risk.
Ready to take your product from idea to shelf?
Whether you’re planning your Canadian market entry or scaling an existing brand, we’ll help you make the right decisions — faster and with fewer costly mistakes.
