Proof it works
From zero to 1,000+ retail doors. Under 3 years.
The situation
A Canadian clean beauty brand with a strong product and no retail presence. Near-zero budget. No broker relationships. No shelf history. The packaging was not doing its job and the sell-in story had no hook for a buyer.
What was broken
Packaging did not communicate the brand clearly enough on shelf. Pricing was off for retail margin requirements. No channel plan. No broker strategy. The brand was invisible to the buyers who mattered.
What we did
Rebuilt the packaging narrative and shelf story with white label copywriting services. Fixed the pricing architecture for retail. Built the broker outreach and sell-in deck from scratch. Managed channel prioritisation from specialty to mass retail, step by step.
1,000+
Retail doors: Walmart Canada,
Sobeys, TJX, and specialty
$0 to $1M
Revenue in under 3 years
Shoestring
No large marketing budget. Every
dollar had to earn its place.
Canada
National retail presence built without
a dedicated sales team
Common questions
What working with us looks like.
Straight answers on case studies, timelines and how the engagements run.
Still have a question?
Book a 30-minute call and get an honest answer about whether we can help.
Book A 30-Min CallCan you share examples of past work?
Yes – we share relevant case studies on request, including the beauty brand that scaled to 1,000+ retail doors and a DTC brand that rebuilt its packaging and website around one message. Results, not vanity metrics.
Have you worked with brands in our category?
Our work spans CPG, DTC, beauty, health, food and beverage. If your exact category is new to us, we will tell you that honestly and show transferable results from adjacent categories.
How do white label copywriting services work for agencies?
We write product page copy, Amazon PDPs, packaging copy and website content that your agency delivers under its own brand. You resell the work to your clients; we never appear in it.
How long does a typical project take?
Packaging design and brand strategy projects typically run 4-8 weeks depending on SKU count, bilingual requirements, and how fast the brand provides feedback. Scoped timelines are set up front.
Do you sign NDAs and non-compete agreements?
Yes. If a competitor relationship is a concern, we sign your NDA or ours before any conversation goes deeper. Your category intelligence stays yours.